Privacy Policy

Effective Date: [29/09/2025]

This Privacy Policy sets out how Labelle Digital Pty Ltd (69 686 183 95) “Labelle”, “we”, “us”, “our”) collects, uses, discloses, and protects personal information obtained through the Labelle website, applications, and associated services (the “Platform”).

By accessing or using the Platform, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy.

1. Collection of Personal Information

1.1 Labelle may collect personal information directly from you, including:
(a) identification information (such as your name, age, and gender);
(b) contact information (such as your email address);
(c) account credentials (such as username and password);
(d) beauty-related preferences (such as skin type, hair type, and product preferences);
(e) User Content (including reviews, images, and comments); and
(f) technical and usage information collected through cookies and analytics tools.

1.2 Labelle will only collect personal information by lawful and fair means and where reasonably necessary for the operation of the Platform.

1.3 Sensitive Information. Labelle may collect sensitive information (such as health or beauty-related conditions) only with your explicit consent and only where it is reasonably necessary for the operation of the Platform.

 

2. Use of Personal Information

Labelle may use personal information for the following purposes:
(a) to provide, operate, and maintain the Platform;
(b) to personalise your experience, including content recommendations;
(c) to improve the functionality, security, and performance of the Platform;
(d) to communicate with you regarding your account, Platform updates, or customer support;
(e) to process affiliate link interactions and related transactions;
(f) to conduct analytics, research, and business development;
(g) to create aggregated or de-identified data for research, reporting and insights (which will not identify you personally); and
(h) to comply with legal obligations.

 

3. Cookies and Tracking Technologies

3.1 The Platform uses cookies, pixels, and similar technologies to:
(a) enhance user experience and personalise content; and
(b) analyse traffic and usage trends.

3.2 You may disable cookies through your browser settings; however, certain features of the Platform may not function properly if cookies are disabled.

 

4. Disclosure of Personal Information

4.1 Labelle may disclose personal information to:
(a) service providers engaged to perform functions on our behalf (including hosting, analytics, and IT support);
(b) affiliate partners in connection with tracked purchases or referrals;
(c) third parties where disclosure is required by law or court order; and
(d) other parties with your consent.

4.2 Labelle will not sell or rent your personal information to third parties.

 

5. Data Storage and Security

5.1 Personal information is stored on secure servers located in Australia.
5.2 Labelle implements reasonable technical, administrative, and organisational safeguards, including access controls and staff training, to protect personal information against unauthorised access, alteration, disclosure, or destruction.
5.3 Notwithstanding the above, no security system is infallible and Labelle cannot guarantee absolute security.

 

6. Access, Correction, and Deletion

6.1 You may request access to, and correction of, your personal information held by Labelle by contacting us in writing.
6.2 You may request deletion of your account and associated personal information at any time.
6.3 Labelle will take reasonable steps to respond to such requests in accordance with the Australian Privacy Principles.

 

7. International Users and GDPR Rights

7.1 While the Platform is based in Australia, users accessing the Platform from other jurisdictions may be entitled to additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).
7.2 Subject to applicable law, these rights may include:
(a) the right to data portability;
(b) the right to object to or restrict processing;
(c) the right to withdraw consent; and
(d) the right to lodge a complaint with a supervisory authority.

 

8. Children’s Privacy

8.1 The Platform is not intended for children under 13 years of age.
8.2 Users under 18 warrant that they have the consent of a parent or legal guardian before creating an account.
8.3 Labelle does not knowingly collect personal information from children under 13. Where we become aware that such information has been collected, we will take reasonable steps to delete it.

 

9. Changes to this Privacy Policy

Labelle may amend this Privacy Policy from time to time by publishing an updated version on the Platform. Continued use of the Platform following publication constitutes acceptance of the amended Privacy Policy.

 

10. Governing Law

This Privacy Policy is governed by the laws of Australia.

 

11. Contact Information

For any questions, requests, or complaints in relation to this Privacy Policy or Labelle’s handling of personal information, please contact:

📧 contact@labelledigital.com.au